Graduated in Fashion Design from Polimoda in Italy, with a Master's in Retail Business and specializations in Coolhunting and Fashion & Sustainability. She has extensive experience in the fashion and lifestyle sector, with over 20 years working in behavior research. She has contributed as a fashion designer coordinator, product development, and has advised international suppliers in the Brazilian and Spanish markets.

Currently living in Barcelona for almost a decade, she founded Collaboratory, a consultancy focused on Fashion & Consumer Trends Analysis and Research. Among her clients and brands she has collaborated with a major retailers in Brazil, such as Lojas Renner, C&A, Grupo Soma and Zara Spain.

Since her move to Spain, she has dedicated herself to enhancing her skills with a holistic view of fashion, participating in workshops, trips, and specialized fairs to build an updated portfolio on behavior and consumption perspectives in the European Union. As a strategist in the fashion and lifestyle segment, she contributes to innovation and business areas in fashion, guided by the purpose of fostering guidance in collection building and better sustainability practices in the sector.