Fashion & Behavior Trend Consulting
Collaborative trend research with the purpose of fostering creativity, tailored in accordance with your fashion business needs.
Fashion and Coolhunting Specialists
Based in Barcelona
Get insights in real time.
We are a fashion and coolhunting consultancy, based in Barcelona, specialized in researching and capturing trends with a creative and commercial approach. Our mission is to inspire and collaborate with fashion businesses, we provide the identification of trends from new perspectives, using a collaborative and uncomplicated format for the development of assertive collections. Analysis of the fashion segment based on research into consumer, behavior, design and market trends.
TREND
RESEARCH
DESIGN &
CREATION
CUSTOMIZED
CONSULTING
FAST
RESEARCH
BRAND &
IMAGE STRATEGY
BRAND &
IMAGE STRATEGY
BRAND IMAGE
CAMPAIN &
E-COMMERCE
*EM COLABORAÇÃO COM O
INSIDE STUDIO
SAIBA MAIS
CAMPAIN &
E-COMMERCE
*EM COLABORAÇÃO COM O
INSIDE STUDIO
ABOUT US
THAÍS FERRER
Graduated in Fashion Design from Polimoda in Italy, with a Master's in Retail Business and specializations in Coolhunting and Fashion & Sustainability. She has extensive experience in the fashion and lifestyle sector, with over 20 years working in behavior research. She has contributed as a fashion designer coordinator, product development, and has advised international suppliers in the Brazilian and Spanish markets.
Currently residing in Barcelona for almost a decade, she founded Collaboratory, a consultancy focused on Trend Analysis Research in Fashion & Behavior. Among her clients and brands she has collaborated with a major retailers in Brazil, such as Lojas Renner, C&A, Grupo Soma and Zara Spain.
Since her move to Spain, she has dedicated herself to enhancing her skills with a holistic view of fashion, participating in workshops, trips, and specialized fairs to build an updated portfolio on behavioral perspectives in the European Union. As a strategist in the fashion and lifestyle segment, she contributes to innovation and business areas in fashion, guided by the purpose of fostering guidance in collection building and better sustainability practices in the sector.
QUELI FORGIARINI
Brazilian mother of 2, graduated in Fashion and Specialist in Branding. Creativity, a keen aesthetic sense and a passion for fashion define her. With over 15 years of experience working in fashion retail, she had her longest career at Lojas Renner after 11 years of collaboration in strategic sectors, such as Style, Research & Trends, E-commerce and Marketing.
Founder of Inside Studio, she comes to contribute to Collaboratory in the area of Branding and Brand Image with a holistic vision, seeking authentic and innovative paths, aligning purpose, trends and market opportunities.
She currently lives in Barcelona with her family, where she seeks new experiences, learning and cultural immersions. Expanding her vision and sensitivity in a global way, enriching her perspective through new approaches.
Her portfolio of clients includes Lojas Renner S/A, Reserva, Ipanema, Shopping Iguatemi, Olympikus, Marisa S/A.
OUR CLIENTS
